The idea is transparency. For customers to be able to use their mobile phones to scan all sorts of bar codes, to get full information about the products they’re about to buy. Good or bad.
”Using the Open Label iPhone app consumers simply scan a product’s UPC barcode”, writes Danish site Index, Design to improve life. ”There, they can read what others have said about the product, and they can also attach their own comments as to why it is or isn’t worth buying, focusing in particular on topics such as the manufacturer or producers’ environmental, safety, health or animal rights records.”
If the product’s maker has a poor record for sustainability, users can note that on its Open Label. Conversely, users of the app can also ask questions about particular products, and — in Twitter-like fashion — they can “follow” the people and organizations they trust as well.
Here at Köp dig fri! we can’t wait to get our own private beta of Open Label. Until then check out the video at the Index web site, which explains Open Label’s premise more in detail.